The other half of marketing:

Posted on

Sometimes it’s really hard to describe what you do….then: …then someone comes along and writes a really nice, concise, humorous piece about the things that you consider yourself to be good at and you go ‘aha, so that is an actual thing and people make a living from it!’ To read the full article by […]

Take a good look at Norm and decide if you like him.

Posted on

“Let’s get things back to normal”, I bet you’ve heard it said and I bet you’ve said it yourself once or twice over time. Normal feels like a perfectly, er, normal thing to crave, it means familiar and familiar is, we like to think, preferable to unfamiliar, unexpected, unforeseen and lots of other un’s too. […]

Go ahead, drop the ball.

Posted on

I was a pretty obedient student at primary school, unremarkable in lots of ways but the sort of kid you could leave holding a compass without anyone getting stabbed. I vividly remember one occasion though where I disappointed my teacher and its stuck with me ever since, not least because I’ve found myself repeating it […]

Ride Staffs GP

Slowing down not taking off?

Posted on

Business has slowed down, maybe even stalled completely, what do you do? “We need a rebrand” shouts the marketeer, “a publicity stunt” says the PR bod, “new website” says the techie. Perhaps they’re all right, perhaps not, but if you go and ask a brand agency, they’ll gladly do that rebrand and the PR agency […]