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Spoke and Word
I noticed that there’s lots of people writing about cycling, talking about cycling and making films about cycling. But I couldn’t find anything dedicated to sorting the wheat from the chaff. So…
April 29, 2021 -
What are you frightened of?
I like the writing I’ve just done, but I hate the process of starting to write. It’s a product of the fear that comes with knowing that when I start, I will…
April 29, 2021 -
Build it and they will come
“Build it and they will come” is a bastardisation of a line in a Kevin Costner film (Field of Dreams). Kevin Costner also starred in the cycling themed film American Flyers. In…
January 7, 2021 -
Doing the same. Expecting a different result…
In this day and age sports tend to have some kind of pathway from grass roots to global superstardom. In an ideal world that pathway looks like a smoothly paved superhighway, purpose…
October 24, 2018 -
The other half of marketing:
Sometimes it’s really hard to describe what you do….then: …then someone comes along and writes a really nice, concise, humorous piece about the things that you consider yourself to be good at…
April 13, 2017 -
Take a good look at Norm and decide if you like him.
“Let’s get things back to normal”, I bet you’ve heard it said and I bet you’ve said it yourself once or twice over time. Normal feels like a perfectly, er, normal thing…
October 2, 2016 -
Go ahead, drop the ball.
I was a pretty obedient student at primary school, unremarkable in lots of ways but the sort of kid you could leave holding a compass without anyone getting stabbed. I vividly remember…
September 14, 2016 -
Slowing down not taking off?
Business has slowed down, maybe even stalled completely, what do you do? “We need a rebrand” shouts the marketeer, “a publicity stunt” says the PR bod, “new website” says the techie. Perhaps…
September 13, 2016
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