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  • Spoke and Word

    I noticed that there’s lots of people writing about cycling, talking about cycling and making films about cycling. But I couldn’t find anything dedicated to sorting the wheat from the chaff. So…

  • What are you frightened of?

    I like the writing I’ve just done,  but I hate the process of starting to write. It’s a product of the fear that comes with knowing that when I start, I will…

  • Photo by James Orr on Unsplash

    Build it and they will come

    “Build it and they will come” is a bastardisation of a line in a Kevin Costner film (Field of Dreams). Kevin Costner also starred in the cycling themed film American Flyers. In…

  • Photo by Austrian National Library on Unsplash

    Doing the same. Expecting a different result…

    In this day and age sports tend to have some kind of pathway from grass roots to global superstardom. In an ideal world that pathway looks like a smoothly paved superhighway, purpose…

  • The other half of marketing:

    Sometimes it’s really hard to describe what you do….then: …then someone comes along and writes a really nice, concise, humorous piece about the things that you consider yourself to be good at…

  • Photo by Roger Bradshaw on Unsplash

    Take a good look at Norm and decide if you like him.

    “Let’s get things back to normal”, I bet you’ve heard it said and I bet you’ve said it yourself once or twice over time. Normal feels like a perfectly, er, normal thing…

  • Photo by Md Mahdi on Unsplash

    Go ahead, drop the ball.

    I was a pretty obedient student at primary school, unremarkable in lots of ways but the sort of kid you could leave holding a compass without anyone getting stabbed. I vividly remember…

  • Slowing down not taking off?

    Business has slowed down, maybe even stalled completely, what do you do? “We need a rebrand” shouts the marketeer, “a publicity stunt” says the PR bod, “new website” says the techie. Perhaps…